Communications Strategy Group

Purpose: APPA’s Communications Strategy group serves as the steward for the integrity, growth, and dissemination of the association’s collective body of knowledge.

Charges: The group leverages web-based content, social media platforms, and related informational materials and tools to advance APPA’s goal of cultivating community, enhancing networking, and delivering continuous learning opportunities. Ultimately, the group aims to assess APPA’s and the region’s various communication and marketing needs to ensure members are appropriately informed of programs, services, and engagement opportunities.

Commitment and Expectations

• Prepare strategic and tactical actions
• Determine the best communication outlets
• Layout strategies and tactical communication strategies and prepare actionable approaches.
• This group meets online the third Thursday of each month at 2PM ET. Click here to join the meeting.

Group Members:
CAPPA: Open
ERAPPA: Jason Sawyer, Smithsonian Institution
MAPPA: Adam McLimans, University of Wisconsin-Milwaukee
PCAPPA: Abigail Wood, University of Nevada, Las Vegas
RMA: Timm Lyons, Brigham Young University / Idaho
SRAPPA: Solomon Franklin, University of North Carolina / Charlotte

Staff Liaison:
Anita Dosik, Director of Publications